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Website redesign: when to refresh and how to get it right
Learn when your website needs a redesign and how to carry strategy, brand, content, SEO and conversion carefully into the new experience.
Written by
Daan Kemper
August 1, 2026
Latest news, updates & trends
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Custom website or template: which fits your stage of growth?
Compare a custom website with a template and decide which approach fits your positioning, content, ambitions and need for flexibility.
Written by
Daan Kemper
July 31, 2026
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How to improve website conversion without aggressive sales tactics
Learn how positioning, proof, UX and understated next steps can improve website conversion and generate more qualified enquiries.
Written by
Daan Kemper
July 31, 2026
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The reason we use WordPress
Discover why we use WordPress for selected custom websites and how flexibility, editorial control and thoughtful development shape our approach.
Written by
Daan Kemper
November 10, 2025
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Human-First Design: 7 signals that prove a real team built your site
Discover 7 subtle but powerful signs that your website was built by real humans and not just by tools or templates. A guide to human-first web design.
Written by
Daan Kemper
May 9, 2025
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How to Attract Your Ideal Clients with Your Website
Learn how to attract ideal clients with your website. Showcase expertise, focus on client needs, and create a user-friendly experience to grow your business.
Written by
Daan Kemper
January 28, 2025
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Creative Web Design: Inspiration and Guidelines
Explore practical creative web design principles for stronger storytelling, distinctive layouts and a polished experience that keeps visitors engaged.
Written by
Daan Kemper
December 10, 2024