---
title: "MyLogistiek - WordPress website"
description: "A new brand identity, logo and WordPress website for MyLogistiek that presents its transport services clearly and guides visitors towards requesting a quote."
canonical_url: "https://devife.com/en/work/mylogistiek"
---

> Index of every page on this site: [llms.txt](https://devife.com/llms.txt)

MyLogistiek provides professional ambient, refrigerated and frozen transport throughout the Netherlands. In this industry, reliability is not simply a nice promise. It has to be proven every day: goods must arrive safely, on time and at the correct temperature.

That quality was already present in the operation, but the old visual identity did not communicate it clearly enough. Rather than only redesigning the website, we went back to the foundation: positioning, brand identity and logo.

## The challenge

The existing website no longer reflected the quality and professionalism of the business. Its dated appearance, limited navigation and undifferentiated presentation made the transport services difficult to communicate.

Important information was fragmented, leaving prospective customers with unanswered questions: what types of transport does MyLogistiek offer, which shipments are a good fit and why should they be trusted with valuable goods? The personal character of the family business was barely visible either.

<mixed-image-grid :alts="["Previous MyLogistiek homepage", "Previous MyLogistiek about page"]" :images="["/img/work/mylogistiek/old-home.webp", "/img/work/mylogistiek/old-about.webp"]">



</mixed-image-grid>

## Our approach

A visual refresh alone would not solve the problem. We first defined the story MyLogistiek needed to tell and the qualities every touchpoint should communicate: dependable, direct, professional and personal.

From that foundation, we developed strategy, branding and web design as one cohesive system. The website became more than a new interface; it became a digital expression of the business.

### A new brand identity

We developed a stronger logo with a robust, forward-moving character. Its letterforms feel technical and purposeful, while the compact mark remains recognisable on vehicles, workwear and digital applications.

Navy, black and white form the foundation of the new identity. The combination communicates calm and confidence while providing enough contrast and energy to stand out. This created a visual system that extends beyond the logo and also informs photography, typography and interface elements.

<mixed-image-grid :alts="["New MyLogistiek logo and visual identity"]" :images="["/img/work/mylogistiek/brand-logo.webp"]" fit="contain">



</mixed-image-grid>

### A clear, conversion-focused website

On the old website, visitors had to work out for themselves what MyLogistiek could do for them. The new homepage reverses that experience. The positioning appears immediately: reliable ambient, refrigerated and frozen transport for every temperature.

Photography of the company's own fleet makes the service tangible and shows the real organisation behind it. The message remains concise, with a quote request as the natural next step. This supports conversion without making the page feel like a prolonged sales pitch.

<mixed-image-grid :alts="["New MyLogistiek homepage"]" :images="["/img/work/mylogistiek/new-home.webp"]">



</mixed-image-grid>

A strong homepage is not enough if visitors become lost afterwards. Each service therefore received its own clear place. The refrigerated and frozen transport page explains the process step by step, from temperature coordination and inspection to monitoring and delivery. This makes a specialist service understandable without unnecessary jargon.

The website also supports more than sales. A recognisable careers section allows MyLogistiek to speak to prospective drivers. The visual identity remains consistent, while the story shifts naturally from transport services to working for the company.

<mixed-image-grid :alts="["New refrigerated and frozen transport page", "New MyLogistiek careers page"]" :images="["/img/work/mylogistiek/new-cold-transport.webp", "/img/work/mylogistiek/new-careers.webp"]">



</mixed-image-grid>

### WordPress content management

The website was built in WordPress, so the team does not need a developer for every content change. Services, company information and vacancies can be managed practically, while the structure leaves room for new pages as the business grows.

Ease of management was not allowed to compromise the visitor experience. The technical foundation supports the design through scannable pages, consistent components and a clear information hierarchy.

## The result

MyLogistiek now has one consistent identity in which the logo, visual language and website reinforce each other. The difference from the old situation goes beyond a more modern appearance. The story is sharper, services are easier to understand and every page offers a clear next step.

The new website finally reflects the same level of professionalism that MyLogistiek delivers on the road every day. It provides a stronger starting point for quote requests, long-term customer relationships and attracting new employees.

See how Devife [plans and builds a custom website](https://devife.com/en/services/custom-website), from the first decisions about structure and brand to a site your team can update.

<link-button :link="https://mylogistiek.nl" :target="\_blank" :text="Visit MyLogistiek">



</link-button>

## Sitemap

See the full [sitemap](https://devife.com/sitemap.md) for all pages.